About Me
With over 12 years of experience in product and user experience design, I’ve relocated from Melbourne to San Francisco to bring my passion for design strategy and problem solving to new challenges.
As a strong generalist designer, I've had experience across all areas of product and UX design, including research, interaction design, information architecture and UI design. I love working on simple simple solutions to complex problems, while building trust with those around me.
My Work Story
May 2022 - Now
Cash App
Product Design Lead
My current role is part of Cash’s Trust Design team, with a focus on delivering world-class customer support experiences.
I lead the design strategy for Customer Central, a new customer support platform that we're building for our internal support agents. My work emphasizes strategy, information architecture and systems thinking, to ensure we can provide intuitive and efficient human support.
And yes, it's a little cliche, but right now I'm learning a tonne about machine learning and AI. Both as a way to supercharge my own design workflow. But I'm also exploring how AI can be baked in, not tacked on digital products.
Jul 2018 - Apr 2022
Cogent Consulting
Lead Design Consultant
I went back into consulting at Cogent, a Melbourne-based startup consultancy that was well known for its collaborative culture, and values-driven design approach. It's difficult to emphasize how much I learned during my time at Cogent. We were acquired by Cash App in 2022.
I worked with a number of startups during that time, but my main client was EstimateOne, a construction tech scale-up. I evolved the design maturity of the company, established a small design team, and grew the design practice and process. I was also involved in managing the launch of a UI refresh and design system implementation.
Jul 2017 – Jul 2018
Emprevo
Senior Product Designer
I moved back into an IC role at Emprevo, a shift-management startup with a web and mobile (iOS/Android) product. This 0-1 design gave me the chance to lead the UX and UI design of a new experience from the ground up. This role helped me refine my skills as a UI designer, with a focus on design systems. I also managed the end-to-end user research in this generalist, solo-designer position.
Dec 2014 – Jun 2017
ANZ Bank
Senior UX Designer
My time at ANZ taught me about rigor, and helped me to become a more disciplined designer. Started out as a Senior UX Designer, where I learned how to work within cross-functional product teams in an agile environment.
I was later promoted to lead the Design for ANZ's new Internet Banking platform, and manage a team of 3 UX/UI designers. We shipped a simple, usable, and responsive banking experience redesign, that is used by over 2 million customers.
Mar 2012 - Dec 2014
Thirst Studios
User Experience Consultant
My first proper role in UX was with Thirst Studios, where I cut my teeth and learned a lot from my early mistakes. I worked on UX design, digital strategy, and consulting for a diverse range of clients, both large and small, including Deakin University and Medibank.