I’m a user experience designer, product strategist and manager, with over 10 years of experience in UX design and product roles.

Where I’ve worked, What I’ve done

From large corporates, to small startups, and everywhere in between.

Currently at Cogent

Working with startups to turn great ideas into thriving digital businesses.


Senior Product Designer for a start up in the health industry.

ANZ Bank

Lead UX designer on ANZ’s responsive Internet Banking platform.

Thirst Studios

Senior User Experience Designer at a leading UX agency in Melbourne.

Deakin University

UX / UI Designer on DeakinSync, an online, all-in-one hub for students.

Sneaky Surf

A mobile app for surfers, and one of my many side-projects.

The Village Agency

Freelance UX designer for a full-service virtual digital agency.

I vote for art

An online art site and community
that I created back in 2007

Next Digital

I cut my teeth in UX design at
Next Digital, now known as APD.

My Design Process

I believe that understanding our users and their problems is the key to good design. Although every project is different, I broadly use Design Thinking and the Double Diamond process as a framework for how I do things.


My Skillset

I consider myself to be a strong UX generalist, with experience in:


Because solving real problems encountered by actual people is at the heart of good design.

UX & Product

I love working on design driven strategy to help create better products that customers love.


Lo-fi sketches through to prototypes and user flow – that’s my bread and butter.

User Interface

More recently, I’ve honed my UI skillset, working on pattern libraries and design systems.

User Onboarding

I’m passionate about user onboarding. It iss crucial to the success of digital products.

Leading a

I’ve managed and led a team of UX and UI designers across multiple agile streams.

Mininum Lovable

Using lean UX to get a product to market quickly, with enough polish to delight your users.

Marketing &
UX Writing

My marketing background helps me to write persuasive copy that considers tone of voice.


Feel free to get in touch via email or phone (0448 715 670).