I’m a user experience designer, product strategist and manager, with over 10 years of experience in UX design and product roles.
Where I’ve worked, What I’ve done
From large corporates, to small startups, and everywhere in between.
Senior Product Designer for a start up in the health industry.
Lead UX designer on ANZ’s responsive Internet Banking platform.
Senior User Experience Designer at a leading UX agency in Melbourne.
Lead UX / UI Designer on DeakinSync, an online, all-in-one hub for students.
A mobile app for surfers, and one of my many side-projects.
Freelance UX designer for a full-service virtual digital agency.
An online art site and community that I created back in 2007
I cut my teeth in UX design at Next Digital, now known as APD.
My Design Process
I believe that understanding our users and their problems is the key to good design. Although every project is different, I broadly use Design Thinking and the Double Diamond process as a framework for how I do things.
I consider myself to be a strong UX generalist, with experience in:
UX & Product
I love working on design driven strategy to help create better products that customers love.
Lo-fi sketches through to prototypes and user flow – that’s my bread and butter.
I’m passionate about user onboarding. It iss crucial to the success of digital products.
Using lean UX to get a product to market quickly, with enough polish to delight your users.
Because solving real problems encountered by actual people is at the heart of good design.
I’ve managed and led a team of UX and UI designers across multiple agile streams.
User Interface Design
More recently, I’ve honed my UI skillset, working on pattern libraries and design systems.
My marketing background helps me to write persuasive copy that considers tone of voice.