I’m a user experience designer, product strategist and manager, with over 10 years of experience in UX design and product roles.

Where I’ve worked, What I’ve done

From large corporates, to small startups, and everywhere in between.

Emprevo
(current)

Senior Product Designer for a start up in the health industry.

ANZ
Bank

Lead UX designer on ANZ’s responsive Internet Banking platform.

Thirst Studios

Senior User Experience Designer at a leading UX agency in Melbourne.

Deakin University

Lead UX / UI Designer on DeakinSync, an online, all-in-one hub for students.

Sneaky
Surf

A mobile app for surfers, and one of my many side-projects.

The Village
Agency

Freelance UX designer for a full-service virtual digital agency.

I vote
for art

An online art site and community that I created back in 2007

Next
Digital

I cut my teeth in UX design at Next Digital, now known as APD.

My Design Process

I believe that understanding our users and their problems is the key to good design. Although every project is different, I broadly use Design Thinking and the Double Diamond process as a framework for how I do things.

double

My Skillset

I consider myself to be a strong UX generalist, with experience in:

Research-Led
Design

Because solving real problems encountered by actual people is at the heart of good design.

UX & Product
Strategy

I love working on design driven strategy to help create better products that customers love.

Interaction
Design

Lo-fi sketches through to prototypes and user flow – that’s my bread and butter.

User Interface
Design

More recently, I’ve honed my UI skillset, working on pattern libraries and design systems.

User Onboarding
Experiences

I’m passionate about user onboarding. It iss crucial to the success of digital products.

Leading a
Team

I’ve managed and led a team of UX and UI designers across multiple agile streams.

Mininum Lovable
Product

Using lean UX to get a product to market quickly, with enough polish to delight your users.

Marketing &
UX Writing

My marketing background helps me to write persuasive copy that considers tone of voice.

CONTACT ME

Feel free to get in touch via email or phone (0448 715 670).