I’m a user experience designer, product strategist and manager, with over 10 years of experience in UX design and product roles.
Where I’ve worked, What I’ve done
From large corporates, to small startups, and everywhere in between.
Currently at Cogent
Working with startups to turn great ideas into thriving digital businesses.
Emprevo
Senior Product Designer for a start up in the health industry.
ANZ Bank
Lead UX designer on ANZ’s responsive Internet Banking platform.
Thirst Studios
Senior User Experience Designer at a leading UX agency in Melbourne.
Deakin University
UX / UI Designer on DeakinSync, an online, all-in-one hub for students.
Sneaky Surf
A mobile app for surfers, and one of my many side-projects.
The Village Agency
Freelance UX designer for a full-service virtual digital agency.
I vote for art
An online art site and community
that I created back in 2007
that I created back in 2007
Next Digital
I cut my teeth in UX design at
Next Digital, now known as APD.
Next Digital, now known as APD.
My Design Process
I believe that understanding our users and their problems is the key to good design. Although every project is different, I broadly use Design Thinking and the Double Diamond process as a framework for how I do things.
My Skillset
I consider myself to be a strong UX generalist, with experience in:
Research-Led
Design
Design
Because solving real problems encountered by actual people is at the heart of good design.
UX & Product
Strategy
Strategy
I love working on design driven strategy to help create better products that customers love.
Interaction
Design
Design
Lo-fi sketches through to prototypes and user flow – that’s my bread and butter.
User Interface
Design
Design
More recently, I’ve honed my UI skillset, working on pattern libraries and design systems.
User Onboarding
Experiences
Experiences
I’m passionate about user onboarding. It iss crucial to the success of digital products.
Leading a
Team
Team
I’ve managed and led a team of UX and UI designers across multiple agile streams.
Mininum Lovable
Product
Product
Using lean UX to get a product to market quickly, with enough polish to delight your users.
Marketing &
UX Writing
UX Writing
My marketing background helps me to write persuasive copy that considers tone of voice.