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Intercom on Jobs-to-be-Done

Posted: June 30, 2016-Likes: 0-Comments: 0-Categories: User Experience, Web, Work
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In recent years, I’ve been really interested in the “Jobs-to-be-Done” framework, that helps you to understand the real ‘job’ customers are using your product for.

Intercom have launched a great primer on the topic. I urge you to read it.

Source: Intercom on Jobs-to-be-Done